Luna Sandwich Shop is a boutique sammie joint in the heart of Sylva, NC. When owners Don and Cecilia called and asked “Hey, you wanna do the branding for a badass sandwich shop?”, I said, “Hell ya!” (it more or less went this way). So many shops in Western NC really lean into that rustic, mountain aesthetic so we really wanted to go completely opposite of that and create something vibrant, cheeky, and loose.

Photography by Luna Sandwich Shop