I have worked on the digital marketing/e-commerce team for Carter’s Inc. since 2014. As a senior designer, I collaborate with our art director to help manage and develop a team of 4-5 designers, leading them in conceiving and executing digital assets including, but not limited to, homepages, emails, landing pages, shops, and promotional material, within a high-velocity time frame. Other occasional responsibilities include overseeing the art direction of photo shoots, contributing concepts and creative content to new Carter’s brands, and helping plan overall seasonal creative direction.
If there is one thing outside of design work that is very important to me, it’s getting to invest in the community and city in which I am apart of. I was so ecstatic when I was considered to be brought on and help rebrand ArtsATL. They are the go to resource for all arts in and around the Atlanta area. My position on this job was to create a new wordmark and brandmark for the company. Here is an excerpt on the logo we ended up with. “While the fire-inspired icon is new, it reflects the same mission we’ve always had, of educating and informing readers about the arts, to connect audiences to artists — because we know that artists need an audience, just as a flame needs oxygen.“ They also took one of the icons I made and associated it with their Luminary Awards, which are Atlanta’s premier arts honors, celebrating the social impact, diversity, innovation, leadership and generosity of the city’s creative community.
Designed with Oust, Creative Director was Andrew Averso
"The Earth makes sound. We capture those sounds and process them so producers, composers & sound designers can create with them."
Working alongside my friends and business partners Dan Snyder and Josh Stewart, I established the branding and visual identity of Primitive Soundworks including logo design, web design, art direction, and some social media content. This ever-evolving project focuses on marketing through social media platforms to engage with producers, musicians, and others working in music and sound design.
Managed by Zac Brooks, Dual Sport Life started out as an Instagram page where Zac posted photos of people all over the globe with their dual sport motorcycles. The account began to gain lots of traction and eventually the lifestyle brand started offering clothing, group rides, and much more to a vast community. I’ve been lucky enough to join Zac in this journey of helping elevate the brand with by art directing new products, social media posts, an online community forum, and much more!
As a band member of Paper Lights, I am especially excited and honored to have collaborated with them to conceptualize and execute the creative content for the band’s most recent album, one recorded during a tour of the U.S. National Parks. The creative for the album, titled Everything Is Sound, began with the idea of infusing sound waves into nature. After a few iterations, we chose the first concept, a near-seamless blend of sound waves and trees, on a circular path to further emphasize the cycle of sound and music in nature.
Past projects with Paper Lights include directing a music video (Never Let You Go), drumming for live shows and studio recordings, and web design.
I am a self-admitted film nerd. I love everything about movies, even down to the posters and other marketing material. There is something deeply satisfying in seeing the different ways a film is interpreted by its viewer and, because of that, the broader diversity and more minor variations of poster designs.
As a fun side project and a way to merge my creative interests, particularly during the awards season, I design move posters for the nominated films and other movies I love.
Josh Stewart is a composer and musician living in Atlanta, GA. Simply put. I art direct all of his projects—album art, music videos, web design, and more--and at times assist him in producing and writing music.
I’m prone to doodling, and I frequently turn my sketches into illustrations. Here are a handful of them, and more can be seen on my Dribble.
This collection of brand concepts is a mixture of freelance projects I did for agencies and some I created on my own time.
Ben and Kelly, of Bread & Wine, asked if I would help them create a series of varying album artworks accompanied by lyric videos that depicted elements of the artwork. One of the things that I loved so much about this project was the collaboration between us all. When I would throw out a couple of ideas, they (usually Kelly) would come back with variations of their vision and we’d find how to meld our ideas together to make something that we loved.
Each month we would finish up each project and watch how the art and music work together and, I think I can safely say, be something we are proud of. I feel so honored to be a part of their lives and to call them friends as they make this great music together.