If there is one thing outside of design work that is very important to me, it’s getting to invest in the community and city in which I am apart of. I was so ecstatic when I was considered to be brought on and help rebrand ArtsATL. They are the go to resource for all arts in and around the Atlanta area. My position on this job was to create a new wordmark and brandmark for the company. Here is an excerpt on the logo we ended up with. “While the fire-inspired icon is new, it reflects the same mission we’ve always had, of educating and informing readers about the arts, to connect audiences to artists — because we know that artists need an audience, just as a flame needs oxygen.“ They also took one of the icons I made and associated it with their Luminary Awards, which are Atlanta’s premier arts honors, celebrating the social impact, diversity, innovation, leadership and generosity of the city’s creative community.
Designed with Oust, Creative Director was Andrew Averso